Should My Wannabe Influencer Friend Stop Using Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, she, labels herself the “content queen”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about city life, her daily routine, and her styling career. Her content is good, I’ll give her that, but I prefer not to be involved. On occasion she films me while dining, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply spending time in the street. I feel like our bond has transformed into me being her unpaid videographer. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the time and effort I invest helping her make content.

I’m grateful that Marielle has helped me with my career in design, but I don’t want our friendship to become just a ledger of favours. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want Beth to see that the creations we make together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that aesthetic of casual, DIY film-making.

Content creation is my version of engaging with life: noticing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being pragmatic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the work we create together can get us: a foot in the door. I understand not all people likes being filmed, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions support one another in minor capacities. My assumption was recording a short video now and then would be enjoyable for her. Creativity flourishes in partnership, and having my friend around makes endeavors lively and enjoyable. I don't compel her to participate in anything, and I’d never intentionally embarrass her. But creating content jointly occasionally is part of how I document our time together.

I value our friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still respecting hers. Obviously making content is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is content. She must to honor her friend's privacy.
Ankit, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It was kind she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It sounds like you value each other, so hold on to that and ensure it’s the priority in your relationship. Create some authentic experiences, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The solution lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Carla Parker
Carla Parker

A digital strategist with over a decade of experience in tech innovation and online marketing, passionate about sharing actionable insights.